What To Do When Blogging Becomes Overwhelming
With the amount of blog advice and strategies out there, blogging (as a job) can become a bit overwhelming. I'm often bombarded with different strategies to improve "this" or what not to do for "that" - it can all become too much sometimes and I'm left feeling more confused than when I started. (I write all of this knowing that I myself contribute to the pool of blogging advice, so please don't mistake me for some sort of hypocrite - I just want to be fully honest with you all in regards to my own struggles.) I imagine I'm not alone in feeling this way from time to time, so today I thought I would share the few ways I like to tackle these moments of overwhelm and uncertainty.
Get Back To Basics
One of the easiest ways I can feel like my head is back on straight is by toning everything down and just sticking to the basics for a bit. You can get lost in the amount of information thrown your way every day (what with social media, email lists, e-courses, etc), and it can be easy to lose focus and get off track. Tackling my blog with more of a minimalistic mindset helps me wade through all of the unnecessary extras and just work on what's important for my brand.
Reassess Your Focus + Goals
Sometimes the best thing to do when feeling overwhelmed is to reassess your blog's main goals and focus. Why did you start your blog? What is your motivation? Who are you trying to reach out to or what are you wanting to talk about? I've gotten caught up in what other bloggers are doing before, and it can really get you off track. Regularly assessing the main focus of your blog is crucial for consistent growth and necessary for better branding.
Take A Step Back From It All
When I'm feeling the most stressed out about all of the little details of running my own blog and creating this career, the best thing for me to do is to just step away for a few hours (sometimes even a whole day). Being plugged in to what everyone else is doing means it is extremely easy to compare and compete with others. This can be a huge distraction from the work you should be creating, so I find it necessary to step away from time to time just to regain some clarity and focus. Get your head out of all of the advice and opinions, and give yourself permission to create freely with no rules.
Define Your Own Success
It can be so easy to let someone else's success define your own, and I think that is one of the most crippling things a blogger can do to themselves. With my old blog, I spent so many years thinking that there was only one way to have a successful blog, and I wasted so much time chasing someone else's ideals in the hope of attaining that success. It took time (and oh so many mistakes) to realize that success comes in all forms, shapes, and sizes. One person's definition of success might mean something totally different to someone else - there's no "one size fits all" answer. Find some comfort in knowing that no one else can define what success means to you, except you.
You Don't Have To Do It All
I don't know if anyone else deals with this, but when I see someone else start doing something in the blogging community, I immediately feel like I have to start doing it too. First Twitter chats, then email lists, and now Periscope...all the while, I'm wondering is it really something I need to be worrying about joining in on or is it just the next fad? I like to be smart with my business decisions and don't like to waste time, so I think letting go of some things and remembering that I don't have to do it all in order to succeed is important. What works for one person might not work for another, and I think it's better to kick butt at a few things than to be okay at a bunch of stuff.
What do you do when the blogging "tactics" become too much?