Things I’m Currently Doing To Beat The Instagram Algorithm

Things I'm Currently Doing To Beat The Instagram Algorithm | A Girl, Obsessed

Instagram and it’s elusive algorithm have been a hot button topic for conversation lately. I think everybody feels a little uncertain, myself included, and it’s causing a bit of social media hysteria as people try to figure out what to do to get their engagement back up to where it used to be. While I certainly don’t have the entire Instagram algorithm figured out, I have found a few things that have really helped me with engagement and allowed me to continue to grow on this platform despite the growing uncertainties.

Update Stories Regularly

When this latest round of algorithm changes were announced at the end of January, I read an article that said using Instagram Stories would help you show up better to the people already following you as well as to potential followers. I’ve always loved watching everyone else’s stories, but felt super nervous creating and sharing my own. Over time though, I think I’ve gotten a fair bit better at sharing little peeks of my daily life. I’ve really enjoyed showing my makeup and skincare routines, and have even started sharing some behind-the-scenes tips on how I do my blog photos and editing. This has become a really fun way to connect with readers and friends, and I’ve definitely noticed that my engagement has gone up since regularly updating my stories.

Connect With Others & Share The Love

Speaking of connecting with others, taking the time to share the love with others has played a huge part in growing my following. I used to be really bad about posting photos and then just leaving the app. Now, I take the time to like and comment on other people’s photos, and have actually become quite obsessed with the app. I spend almost all of my free time on there chatting with people, liking photos, finding new accounts to follow, and actually making some incredible new friends. As easy as it can be to remain a “lurker” when it comes to social media, being present and active pays off so much more. Again, as soon as I started doing this, my engagement and follower count started soaring.

Post At The Right Time

One of the cool benefits of switching to a business account on Instagram is that you get to see all of the detailed stats for your account. Because of this, I’ve been able to see when my followers are on the app each day which allows me to post my photos at the optimum time everyday. One of the latest changes to the Instagram algorithm is that the better engagement you get within the first hour your photo is up determines if it will be seen by all of your followers or not (supposedly – I don’t know this for certain, but it’s what I’ve read in a few articles and it seems to be true for my account at least). My Instagram stats show that the majority of my followers are on the app anywhere from 9am-6pm, with 12pm being the peak hour everyday. Because of this insight, I now know that posting in the morning is a much better idea than late at night, and I’ve begun posting my photos around 8am-9am so that they’re live when the majority of my followers will see them. This allows my photos to get optimal engagement right off the bat (which will help with overall engagement) instead of the photo just sitting stagnant for hours before actually being seen.

Use Relevant Hashtags

Oh, hashtags. I’ve seen so many arguments both for and against them, so here are my thoughts. I love them. The photos that I use hashtags on get way more likes and comments than the ones that I post without them. I use all 30 tags that Instagram allows, but here’s my secret – I get super specific with my tags, and it’s made a huge difference. Things like #cute, #fashion, and #makeup are ridiculously oversaturated and you’re never going to get your photos seen that way. I like to go with hashtags that have anywhere from 100k-1.1m posts. These tags still have an audience but are nowhere near as overused, so you are much more likely to get a coveted spot in the “Top Photos” section. This will allow you to be seen by a ton of people, which will hopefully result in more likes, comments, and followers.

How are you doing in regards to Instagram’s latest algorithm? Have you discovered any helpful tips?

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17 Comments

  1. February 26, 2018 / 10:30 am

    Thank you for those tips !
    I have a small account on IG despite the energy I put into it (@audreymarianne) and I hope your tricks can help me increase my following ! I think it’s super cool that you made a post to share.
    Thanks again ! xx

    – Audrey M.
    http://www.audreymarianne.com

  2. February 26, 2018 / 1:48 pm

    I feel like when it comes to social media, I completely fail at Instagram! I try, but I end up giving up! I think I have gotten like what? 10 followers in the past year LOL. Yeah. These tips should help though, and keep me motivated! I never know what the best time to post is, or anything so definitely going to do some digging around! Thank you!!

    https://zoe-ware.blogspot.ca

  3. February 26, 2018 / 4:36 pm

    Love this post, some great advice here! I’ve actually gotten really into Instagram stories lately and am really enjoying it. I always seem to be posting the same things though, as I tend to work and go to the gym most days. I like when the weekend comes so I can mix things up! x

    Jessie | allthingsbeautiful-x

  4. February 26, 2018 / 8:36 pm

    I have read about the Instagram issue and seen what the issue is. I have decided to change my profile to a business one. Those tips are really good! How did you find changing your blog layout with pigdig?

  5. February 27, 2018 / 12:09 pm

    Hi, Mandy

    Thank you for posting this peek into how you’re working to use the new IG algorithm to your benefit, it’s very informative! I have definitely found that Instagram’s changes since being bought be Facebook have mde it harder to get my artwork to the people who already follow me, let alone to new people. The changes seem designed to keep struggling accounts struggling for attention and activity.

    (If you’re curious, my IG is artofkitsteele

  6. February 27, 2018 / 8:07 pm

    Thanks, this was super helpful!!

  7. February 28, 2018 / 7:01 am

    Thanks for the tips! I too was nervous about using stories but I definitely have seen my engagement increase.

  8. February 28, 2018 / 10:25 am

    Great post! Definitely going to use these tips for the future.

  9. February 28, 2018 / 3:18 pm

    The algorithm is messing up Instagram completely, and I feel like it’s only getting worse. These are really smart ways of trying to beat it, the timings and how the likes you get in an hour can influence how much visibility a post will have is so interesting, I never thought about looking up how the algorithm might work but you’ve inspired me to do so. Thanks for sharing your tips!

    Julia x
    Last Post: Favourite Winter Moisturisers | http://juliaspeaksbeauty.blogspot.co.uk/2018/02/beauty-winter-moisturisers.html

  10. March 1, 2018 / 5:12 am

    This is so helpful thank you!
    I never use instagram stories, but now you’ve made me want to start. I’m also a bit of a lurker I just scroll and like, I really need to spend time commenting on photos too.

    Corrie | Corrie Arnold

  11. March 2, 2018 / 6:17 pm

    Insta stories definitely helps, I’ve got such an engaged audience since keeping up with mine!

  12. March 3, 2018 / 9:32 am

    I’ve found that by using Instagram stories my likes have gone up a bit more! This was a really helpful post!
    Cloe X http://clxelouise.co.uk

  13. March 5, 2018 / 4:42 am

    This is a really interesting idea of the Instagram Algothrim for sure. I hadn’t really paid much attention to the difference at first (mainly because I don’t think I have enough followers for me to have noticed like yourself or others) but this thought process is definitely something to consider now that my page is growing and I want it to progress.

  14. March 8, 2018 / 7:35 am

    So helpful with all the changes going on within the app!

    Maddison Jayne | maddisonjayne.blog/

  15. March 14, 2018 / 7:16 pm

    This is really great advice, Mandy. The platform I struggle with the most is Instagram because it involves so much micromanagement. I love that your advice is simple and easy to manage. My life is pretty uninteresting to post on stories daily at the moment, but hopefully that changes!

  16. March 21, 2018 / 3:03 pm

    Thanks for this! I find commenting on other accounts as well as updating stories on Instagram just like you said definitely helps! I’ve also started live chats- still scary but hoping this will help as i love watching others so hopefully this will help my account.

  17. March 30, 2018 / 10:36 am

    Thank you so much for your great suggestions. as someone who is brand new to blogging this is gold for me! I will follow all of them.

    Hurriya
    http://www.hurryupmakeup.com

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