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InBlogging, Tips

How To Go Above & Beyond When Publishing Your Next Blog Post

How To Go Above & Beyond When Publishing Your Next Blog Post | A Girl, Obsessed

A lot of people make mistakes when they first start blogging, and I think one of the biggest ones is going through all of the trouble to write a great blog post and then doing nothing after hitting “publish”. Writing your post is only half the work – there are so many things that you can (and should) do afterwards to promote the post, get it out there for people to see, and gain traffic back to your blog. If you’re guilty of not doing anything after publishing your posts, here are some things I always suggest doing to get the most out of your content.

How To Go Above & Beyond When Publishing Your Next Blog Post

Give it a second read through | Right before I hit publish, I like to give my post a second read through to see if I spot any grammatical errors or spelling mistakes. Sometimes I might still miss something, but I’ve definitely been able to correct a fair amount of issues before my post goes live. If you have someone else around, see if they’ll be your second pair of eyes and give your post a quick once-over. Having a fresh perspective can really help to pick up on errors that you otherwise would have missed.

Double check your images | Once my post is live, I like to double check to make sure all of my images loaded correctly and are the same width as the actual post. If you don’t already do this, I highly suggest starting. When images are the same width as the text, it gives the overall post (and blog) a better, more professional look.

Tweet it out | Now that my post is up, I move on to sharing it via social media. This is huge in getting to word out about your new content and gaining a steady stream of traffic back to your blog. I’ve got my posts set to auto share on Twitter the moment they go live, as well as a plugin that tweets out older posts throughout the day so they’re not lost and forgotten after they go live. I suggest using a few hashtags to help with visibility, as well as tagging an account or two that focuses on retweeting posts from bloggers in your niche (I personally love tagging @femalebloggerRT and have gained a lot of traffic and new followers because of their retweets).

Pin a photo or two | Pinterest is currently my biggest source of traffic, so I always make sure to pin a few photos from each of my posts. I usually pin to the board for my blog, a board relevant to the topic of the post like “beauty” or “blogging“, and then to all of the group boards that I’m a part of. Group boards have actually been a really great way for me to get my posts seen by other people, and I’ve made it a little goal of mine to find more boards to join this year.

Share a shot on Instagram | Another huge source of daily traffic for me is Instagram. Even though the algorithm has made the platform completely unpredictable lately, I still love using it for keeping people updated about my content as well as connecting with friends and readers. Each day, I make sure to share a photo from my post to let everyone know I have new content up, and I always use relevant hashtags to increase the chance that more people will see my photo and want to check out my post.

Update you Facebook page/group | The last social media platform I like to share my post on is Facebook. Again, I have my new posts set to auto share to my Facebook page as soon as they go live, so anyone following along on FB gets notified about my new content right away.

Add it to your newsletter | The final thing you can do to really go above and beyond after publishing your blog post is sharing it in your next newsletter. If you’re not sure how to do this, maybe have a little section in your newsletters for your favorites posts from your blog for the week, or send out a newsletter sharing the best post you’ve written that week.

Do you take any extra steps after hitting “publish” on a post?

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18 Comments

  • Kimberly

    I love the idea of publishing it to the newsletter, creating a little section for it is a great idea.

    February 22, 2018 at 2:06 pm Reply
  • Zoë

    These are exactly what I need! I have twitter, I just don’t really use it, so I need to find some good blogging accounts on there to follow, I just find it all so overwhelming! Also could you go more into depth on the Pinterest group boards? I have heard of them before, but how do you find and join them? Yep Im definitely behind! Haha! This is so helpful though! xx

    https://zoe-ware.blogspot.ca

    February 23, 2018 at 9:25 am Reply
  • Caroline

    This is such a fab checklist to have – I definitely agree with having the text the same width as your photos, I’ve only just started doing it and really think my blog just looks a bit crisper xx

    http://www.iridescentplaces.com

    February 23, 2018 at 9:55 am Reply
  • Ashley Ziegler

    Making sure the images are the same width as the blog post is so important to me. It’s easier to follow and actually makes me want to keep reading!!

    I really want to work on my Pinterest traffic. I’ve never utilized Pinterest for my blog and I think it might be a good place to start! I also want to do a newsletter but I just feel like nobody really subscribes to blog newsletters unless there’s a freebie or if they don’t use Bloglovin’! Idk, what are your thoughts on newsletters?

    February 23, 2018 at 10:35 am Reply
    • Rachael

      We just started our blog earlier this month, and it surprises me how many people sign up for our newsletter without any freebie or opt-in.

      Also, Pinterest is great. I have had one pin become rather popular, and it is driving all kinds of crazy traffic. It boggles my mind.

      March 25, 2018 at 9:46 am Reply
  • Lou Katherine

    i love this! i’ve just recently started blogging and this had given me some great ideas as to how to increase my blog traffic so thank you for that! Lou Katherine x

    February 23, 2018 at 2:39 pm Reply
  • Jitt

    Good points! I usually do most of them, however I do not use Pinterest and Twitter… Maybe should give it a try… 🙂

    February 23, 2018 at 3:47 pm Reply
  • Melodie

    Such an awesome post Mandy thank you! I really love the idea of auto publishing new post on twitter, which plugin do you personally recommend? Because i found a lot on wordpress and i’m sure they’re not all great! 🙂
    Thank you so much in advance for your response and have a lovely weekend!
    Melodie | http://happymelodie.com/

    February 24, 2018 at 4:21 am Reply
  • OH LA LATKES

    Love these tips, they are so helpful. I am relatively new to the blogging world and I am really struggling with so many things. Thank you for sharing!

    February 24, 2018 at 2:28 pm Reply
  • Libbi

    Amazing tips! I’m definitely going to apply these the next time I post! For a new blogger myself, these are so helpful! Thanks so much!

    findingwhatsmissing.com

    February 24, 2018 at 6:22 pm Reply
  • Jessica

    Pinterest is one I struggle with…I always pin images from my posts onto my boards, but then what? Do bloggers regularly re-pin content from other sites? If so, doesn’t that dilute your own pins?

    http://www.slackergirlfitness.com

    February 24, 2018 at 7:21 pm Reply
  • Stephanie

    This is such a great read! I created something similar the other day, but yours is definitely more specific. I’m happy I just came across this one! Glad to know we think alike. :p

    February 25, 2018 at 3:49 pm Reply
  • jo robertson

    Thank you for sharing. I am a new blogger which I am finding a happy release from my 9 to 5. It’s really wonderful how open and sharing everyone is.
    http://www.jorobertson.me

    March 3, 2018 at 9:46 am Reply
  • Brittany

    I’ve never heard of group Pinterest boards? How do they work and how do you join one?

    Brittany | thechicette.com

    March 19, 2018 at 7:59 pm Reply
  • Rachael

    Autosharing to Twitter sounds like a great idea. I schedule my tweets, but I have to type them all up. What do you use?

    After I publish a post, I also go back to older posts and add links to my new post where appropriate.

    March 25, 2018 at 9:51 am Reply
  • Brianna Anjelique

    Thanks so much for sharing your tips mandy! I am a new reader on your blog and absolutely love the content you share with us. You’ve already helped me prepare myself to get back in the blogging atmosphere. I’ve been away from it the past 2 1/2 months but am dedicated to getting back on it. Its a bit overwhelming because I’m not sure exactly where to start first but your posts help take off some worries of mine.

    is there a post on your blog on how to make a newsletter? I have created an email list when I first started blogging but wasn’t exactly sure how to get my blog posts in my own way sent out as a newsletter to all of those emails. If you could explain that or if you’ve already done so, share the link with me that would be so helpful! 🙂

    March 26, 2018 at 7:09 pm Reply
  • Mary

    I love the Pinterest tip a lot!

    P.S. How do I get started on sending out newsletters? 😀

    http://illustrious-mari.blogspot.com

    April 15, 2018 at 12:11 am Reply
  • Felicia

    I love your blog so much. It’s so bright & inviting. Thank you for all of the wonderful tips you post, they’re all super helpful. <3

    Felicia || http://www.sincerelyfelicianicole.com

    April 25, 2018 at 2:24 pm Reply
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