A lot of people make mistakes when they first start blogging, and I think one of the biggest ones is going through all of the trouble to write a great blog post and then doing nothing after hitting “publish”. Writing your post is only half the work – there are so many things that you can (and should) do afterwards to promote the post, get it out there for people to see, and gain traffic back to your blog. If you’re guilty of not doing anything after publishing your posts, here are some things I always suggest doing to get the most out of your content.
How To Go Above & Beyond When Publishing Your Next Blog Post
Give it a second read through | Right before I hit publish, I like to give my post a second read through to see if I spot any grammatical errors or spelling mistakes. Sometimes I might still miss something, but I’ve definitely been able to correct a fair amount of issues before my post goes live. If you have someone else around, see if they’ll be your second pair of eyes and give your post a quick once-over. Having a fresh perspective can really help to pick up on errors that you otherwise would have missed.
Double check your images | Once my post is live, I like to double check to make sure all of my images loaded correctly and are the same width as the actual post. If you don’t already do this, I highly suggest starting. When images are the same width as the text, it gives the overall post (and blog) a better, more professional look.
Tweet it out | Now that my post is up, I move on to sharing it via social media. This is huge in getting to word out about your new content and gaining a steady stream of traffic back to your blog. I’ve got my posts set to auto share on Twitter the moment they go live, as well as a plugin that tweets out older posts throughout the day so they’re not lost and forgotten after they go live. I suggest using a few hashtags to help with visibility, as well as tagging an account or two that focuses on retweeting posts from bloggers in your niche (I personally love tagging @femalebloggerRT and have gained a lot of traffic and new followers because of their retweets).
Pin a photo or two | Pinterest is currently my biggest source of traffic, so I always make sure to pin a few photos from each of my posts. I usually pin to the board for my blog, a board relevant to the topic of the post like “beauty” or “blogging“, and then to all of the group boards that I’m a part of. Group boards have actually been a really great way for me to get my posts seen by other people, and I’ve made it a little goal of mine to find more boards to join this year.
Share a shot on Instagram | Another huge source of daily traffic for me is Instagram. Even though the algorithm has made the platform completely unpredictable lately, I still love using it for keeping people updated about my content as well as connecting with friends and readers. Each day, I make sure to share a photo from my post to let everyone know I have new content up, and I always use relevant hashtags to increase the chance that more people will see my photo and want to check out my post.
Update you Facebook page/group | The last social media platform I like to share my post on is Facebook. Again, I have my new posts set to auto share to my Facebook page as soon as they go live, so anyone following along on FB gets notified about my new content right away.
Add it to your newsletter | The final thing you can do to really go above and beyond after publishing your blog post is sharing it in your next newsletter. If you’re not sure how to do this, maybe have a little section in your newsletters for your favorites posts from your blog for the week, or send out a newsletter sharing the best post you’ve written that week.
Do you take any extra steps after hitting “publish” on a post?