InBeauty, Tips, Tutorials

Strobing 101: The What, Why, and How

This post is sponsored by Target

Target to share the different types of products you can use and how to properly strobe your face.

First off, let me explain exactly what strobing is. In the simplest of terms, it’s similar in concept to contouring, except you focus on the high points of the face rather than the shadows. Using your highlighting product(s) of choice, apply to the cheekbones, brow bones, bridge of the nose, middle of the forehead, middle of the chin, and cupid’s bow. Doing so helps define and shape the face without any harsh shadows, while also giving the complexion a beautiful, dewy glow.

Now that we’ve gone over what exactly strobing is, let’s talk about the different types of products you can use to strobe, how to apply them, and the benefits of each type.

NYX’s Born To Glow Liquid Illuminator in Sunbeam*, can be worn either under foundation/powder or on top, and work so well at giving your skin a natural-looking glow. To apply, add a few dots to the area you’d like to highlight and then blend out with your fingertips. The warmth from your fingers will help the products to blend and work into your skin easily, so you can really control exactly where you’re applying the product. If you’ve got oily skin or are going to be out in the hot sun for a long time, you can apply some powder highlighter on top to help set the liquid and make your complexion really wow.


A good highlighter to use for combination skin types is a cream-to-powder, like Essence’s Soo Glow! Cream to Powder Highlighter in Look On The Bright Side*. These start off with a creamy, blendable consistency, but then dry to a powder finish that lasts all day long. To apply, scoop a small amount of product out with your fingers and then blend out for the desired look.

Sonia Kashuk Chic Luminosity Highlighter Stick in Sparkling Sands*, apply to the desired area and use either your fingers or a slightly damp beauty blender to soften the highlight.

e.l.f. Illuminating Palette* is such a great product to start out with. Powders create a softer, diffused glow, so they’re perfect for everyday wear and makeup for work. The easiest way to apply is to use a small, fluffy powder brush like the Real Techniques Setting Brush, and gently dust the product over the parts of the face you would like to highlight.

My favorite ways to strobe are with cream highlighters on my cheeks and then powder highlighters dusted over all of the high points of my face. How do you do the strobing trend your way?

Find your style @TargetStyle


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