Organic blog growth, in my opinion, is the only kind of growth you should want. When building your readership and following, it should be more about the quality of the people rather than the quantity. I know it can be super easy to get caught up in the whole “numbers” game, but guess what? Buying tons of fake followers or following a bunch of random people on social media in the hopes that they give you a follow back won’t give you the joy and fulfillment that comes from authentically growing your blog.
When new people start following your blog and social media channels because they genuinely enjoy what you have to say, you get the chance to make amazing connections, create lasting friendships, and build a community of people in tune with your vision. How does one organically grow their blog though? Here are the things that have worked best for me…
SHARE YOUR BEST CONTENT
Exciting, high quality content the key factor to blog growth. When you share something worthwhile and helpful, your readers are much more likely to share it on their social media channels, which is exactly what you want. The more your content gets shared, the higher number of traffic and response you’ll get, and you’ll see growth in the number of people following your blog. I always try to make each blog post better than the last, and it’s that exact mindset that has helped grow my blog by leaps and bounds over the past 2 years.
CREATE WITH FOCUS
Whatever you’re creating, whether it’s a blog post, Instagram photo, or email newsletter, make sure you do it with complete focus. You want to keep your branding (aka your blog’s style) in mind when you do anything that involves your blog, so that everything has a cohesive feel. If you’re having a hard time keeping everything streamlined, that probably means you haven’t really defined your blog’s style yet. Take some time to sit down and think about how you want your blog to feel – what vibe do you want people to get when they visit your site? Once you figure this out, it will be easier to establish a defined style.
GIVE AWAY YOUR SECRETS
One of the best things I’ve ever done to grow my blog is to give away my secrets. Every single one of them, I give them away. I used to think I had to hoard all of my blogging knowledge, but it’s actually been the exact opposite that has helped me grow AGO to the size it is today. By giving away my secrets, I’m not only proving my expertise in my field, but I’m also writing about topics that are highly popular and that people really want to read (this all ties back in with sharing your best content). If I kept all of my blogging secrets, I would grow stale and fade away after awhile. It’s the fact that I constantly give away my secrets that causes me to always have to think on my feet and keep pushing to come up with more.
CROSS-PROMOTE ON SOCIAL MEDIA
An incredibly easy way to grow your blog is to cross-promote on your social media channels. Make sure to have a link to your blog in the bio of each of your pages, and regularly promote your posts via these networks. When I have a new blog post, I always make sure to tweet about it a couple times throughout the day, share a picture from the post on Instagram and Pinterest, and share a link to my Facebook page (I actually have this set up to auto-post, so I don’t have to do any extra work). You would be surprised how much organic traffic can come from social media – Pinterest is currently the #1 referral of traffic to my site (followed closely by Bloglovin’).
What are some things you do to organically grow your audience?
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