Benefit’s Gimme Brow vs. Maybelline’s Brow Drama

Benefit's Gimme Brow vs. Maybelline's Brow Drama | A Girl, ObsessedBenefit’s Gimme Brow ($24) for months, and have been absolutely in love with it. The only real downside is the price – $24 for a brow product is a little hefty for my wallet. One day while browsing the beauty isles of Target, I saw that Maybelline had a new product called Brow Drama ($7.99), and it looked surprisingly similar to Gimme Brow but for a fraction of the price. I decided to pick it up and see if it could actually be a dupe for my favorite brow product.

Benefit's Gimme Brow vs. Maybelline's Brow Drama | A Girl, Obsessed
In terms of the product itself…I have to say that Gimme Brow wins again. I like how natural it makes my brows look while still filling in the areas that need it and giving a good shape to them. There’s these little fibers in the brow gel that fill in the sparse bits, while the gel helps tame your brows and keeps the hairs going in the same direction. I got the Medium/Deep color, and it’s a very nice match for my hair color. They only offer 2 shades to choose from though, so it might be hard to find a good color match if you have light or red hair.

Brow Drama was a cheaper drugstore option, and you could tell it was cheaper in quality. It did help fill in my brows, but not nearly as well as Gimme Brow did. I also had little to no control over where the product went thanks to the oddly huge wand, so it ended up making my brows look bigger than I would have liked. If you like the look of bolder brows though, this could be a product worth trying out. I will say that the gel itself felt a little like acrylic paint once it had dried on my brows – if I’d wiggle them around a bit, it felt like they were pasted to my skin. It was a little annoying. Also, I got the Deep Brown color (the darkest that they offer), and it still seemed a tad light from my brows. Not a huge deal, but it would be nice if they offered one shade darker (they do, however, offer a wider shade range than Gimme Brow, as well as a clear option for those that just need to tame their brows without coloring them in).

In my opinion, Benefit’s Gimme Brow is the better of the two. That’s not exactly great news for my wallet, but I’m going to keep looking for a drugstore dupe and hopefully I’ll find one in the future. I’ve noticed that brow gels and “mascaras” are becoming more popular, so I’m sure it’s just a matter of time before a really good dupe hits the market.

Have you tried either of these brow gels? Which one is your favorite?


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