InBlogging, Tips

14 Ways To Give Life To Old Blog Posts

14 Ways To Give Life To Old Blog Posts

After all of the time and effort that us bloggers put into each one of our posts, why do we just send them out into the blogosphere and never pay them attention again? Posts that are 3…6…9 months old are just as good as the content you’re writing today, they’ve just been buried underneath all of the other posts you’ve created. Older posts can actually be used to bring new traffic and readers to your blog – here are a few ways how.

14 Ways To Give Life To Old Blog Posts

  1. Regularly tweet out links to old posts (don’t go too crazy, maybe one every few hours)
  2. Every day, pin one of your old posts to a Pinterest board so it can get some fresh exposure
  3. Update old posts with new photos that match your aesthetic
  4. Update old posts with new/better information
  5. Write a follow up (“part 2”) post in response to one of your older posts, and make sure to link to the original article in the follow
  6. In any future content that you write, try to link back to old posts that are similar in topic
  7. Install a “Similar Posts” gadget on your blog that displays under each blog post
  8. Rewrite old titles to make them more catchy and SEO-friendly
  9. If you have a newsletter, regularly share some of your favorite old posts (maybe like a #TBT or Blast From The Past roundup)
  10. Write a roundup post sharing your favorite content from the past
  11. Showcase “Popular Posts” or “Reader Favorites” in your sidebar
  12. Link to your all-time favorite posts you’ve written on your About Me page
  13. Share links to old posts on your Facebook page and in any groups where the post will be relevant
  14. Add Pinterest-friendly images to old posts so they’re more likely to get pinned and go viral

What things are you doing to give life back to old posts?

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  • October's Lallu

    I always learn something new when I enter your blog! THANK YOU SO MUCH <3
    // https://octoberslallu.blogspot.com/

    July 17, 2018 at 1:39 pm Reply
  • Ellie

    Love this post!! I hate how easily old posts get lost so this is such a great idea


    Ellie xx

    July 17, 2018 at 3:30 pm Reply
  • Arianna

    Great ideas and tips! 💞

    July 17, 2018 at 9:12 pm Reply
  • Lauren Victoria

    These are such great ideas! I love revisiting old posts for updates x

    Lauren | itslaurenvictoria.co.uk

    July 18, 2018 at 2:29 am Reply
  • Diana

    This is so useful, actually! Thank you so much for sharing! I feel like once I publish a new post, I completely forget about my previous ones!


    July 18, 2018 at 5:30 am Reply
  • Fatima

    What a fab little post! I usually do a monthly check of older posts and check links aren’t broken. I’m going to try incorporating some of these ideas in though 🙂

    Fatima x http://www.fatimawrites.co.uk

    July 18, 2018 at 7:31 am Reply
  • Hurriya

    Great suggestions! I already link back to old posts when they are relevant. However, I love the idea about a sidebar with popular posts and the similar posts gadget.


    July 18, 2018 at 9:17 am Reply
  • Julia

    I am terrible at keeping track of old posts, but you are right to point out how important they can still be for your blog. I’ll try and follow some of your advice to make sure my older posts are still read!

    Julia x
    Last Post: The Red Summer Dress | http://juliaspeaksbeauty.blogspot.com/2018/07/fashion-red-summer-dress.html

    July 18, 2018 at 4:04 pm Reply
  • Katie

    I feel like it’s nice to celebrate and refresh old blog posts, because you spend so long workin on them and then you kind of just leave them…
    Katie | katieemmabeauty.com

    July 19, 2018 at 12:55 pm Reply
  • Danielle Alexa

    I am going to have to spend some time and put these points into practice!

    Danielle xx

    July 21, 2018 at 11:24 am Reply
  • Natalie Redman

    Great tips! Refreshing old content, especially content that’s done well previously is so beneficial.

    July 23, 2018 at 9:39 am Reply
  • Kezzie

    That’s a good idea! I have been writing for 13 years so it makes sense to share some of that! I recently did a Throwback post to an old one and it was quite popular!

    July 23, 2018 at 6:08 pm Reply
  • Kimberly

    Thanks for sharing these blogging tips.

    July 26, 2018 at 1:08 pm Reply
  • Terri

    I just redesigned my blog, so this is definitely going to help! All of my old photos are so bleh so it’ll be nice to give them a refresh!

    August 3, 2018 at 10:02 pm Reply
  • Eefje

    These tips are actually really useful! Thank you for this post, your blog is such an example for other bloggers, it’s amazing!
    Lots of love,
    Eefie. ❤

    August 14, 2018 at 2:34 pm Reply
  • Sophie

    I loved this post! Definitely really helpful 😊

    Soph | http://www.lovesoph.co.uk

    August 20, 2018 at 5:14 am Reply
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