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10 Reasons Why No One Is Reading Your Blog

10 Reasons Why No One Is Reading Your Blog | A Girl, Obsessed

“Why is no one reading my blog?” – it’s a question I hear a lot in the blogging community, and often get asked. Since this is something I’m pretty sure every blogger has wondered at one time or another, I thought I would answer this question with a post. There are actually several different reasons why people might not be checking out your blog, and I wanted to share them today as well as how you can fix those mistakes so that you can start gaining more readers.

10 REASONS WHY NO ONE IS READING YOUR BLOG

You’re not posting enough | Now don’t get me wrong, there are plenty of successful blogs that don’t share new content every single day. You don’t have to write posts daily without fail in order to have a thriving blog. What I’m talking about is if your blogging schedule is all over the place and you’re only posting new content once every month or two. Readers want consistency and to know when to expect posts for you. Do your best to stick to some form of a posting schedule, even if you’re only updating once a week.

Nobody knows about your blog | You might have a gorgeous blog with killer content, but do people even know you’re there? Creating a blog doesn’t mean people will automatically start visiting you. You’ve got to get out there and work for it! Start by leaving comments on your favorite blogs and other blogs that are similar to yours. Make sure they’re genuine comments, and don’t forget to include a little link back to your blog so people can check you out. Also, make sure a link to your blog is present on all of your social media accounts and email signatures.

Your content isn’t engaging enough | One key element of great content is that it’s engaging, interesting, and fun to read. When writing, don’t be afraid to let your personality shine through! Readers will be able to tell if you’re passionate about the content you’re sharing, and if they can sense that you’re bored and withdrawn, they’re not likely to come back.

Your blog lacks focus | Blogs that lack focus tend to be all over the place in terms of design, content, and voice. This can be a huge turnoff for potential readers, since they really can’t tell what to expect from your blog. Narrowing down what type of blog you are, what kinds of content you’ll share, and the overall “feel” your blog gives is incredibly important. The stronger your focus, the quicker you’ll be able to gain loyal readers.

Your design is all over the place | This ties in with my last point, but has more to do with design. Have you ever visited a blog that had all kinds of popups, clashing colors, busy sidebars, and messy text? Have you ever gone back to their site? Most likely, the answer to that second question is no. Blogs can look beautiful in all different styles and designs – the key is to have a focused branding that is cohesive and user-friendly. When designing your blog (or picking out a premed layout online), I always suggest you choose a few colors that compliment each other, a font or two that work well together, and get rid of any clutter from your sidebar(s).

You’re not using social media | Social media is a huge resource for driving traffic to a blog (especially a new one), and you’re definitely missing out if you’re not using it. Going back to my point about no one knowing about your blog – social media gives you a platform to share your work with others and get your name out there, which will hopefully get them interested in becoming regular readers.

The content you’re sharing isn’t beneficial to potential readers | If every post you share on your blog is just a roundup of instagram pictures and what your pets have been up to, you’re probably going to have a much harder time building a readership. People want to read posts that are beneficial in some way, whether they are helpful, entertaining, or just inspiring. While a puppy photo roundup is fine every now and then, try to regularly create content that will benefit readers. If they see that the content you’re sharing is extremely meaningful to them, they’re going to keep coming back for more.

It’s hard to connect with you through your posts | Readers want to feel a connection with the blogger behind the posts. They want to feel like they’re reading something a friend has written, so being personable and friendly is extremely important. Like I mentioned before, don’t be afraid to let your personality shine through. I know for some, it can feel a little awkward at first. It’s so fulfilling to just put yourself out there unapologetically though, and I promise you will make some amazing friends if you do.

You’re not taking advantage of SEO | This is one that I think a lot of bloggers miss out on, and it’s because SEO is such an overwhelming topic. Doing a little research as to what bloggers can do to improve their site’s SEO is extremely beneficial though, as it help you show up better in search results (which, in turn, will get you more traffic and readers). Simple things like writing descriptive, interesting post titles and filling out the “Search Description” section of each blog post are both great places to get started.

You’re constantly trying to sell something | This one mostly goes out to the people who sell handmade or digital products. Creating a blog to help promote your business is a fantastic idea, but if the only things you’re posting about are links to your products and promotional announcements asking people to buy you’re products, you’re not going to see much of a readership. People don’t want to constantly be bombarded with “buy from me!” posts. Instead, try sharing behind-the-scenes looks into your business, what inspires you, and the backstory of how you create what you do. Sprinkled in between these posts, you can share the occasional product mention or sale announcement, but this way readers are getting value from reading your blog rather than just being sold to.

Have you ever felt like no one was reading your blog?

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30 Comments

  • kitty

    I was actually thinking this, this morning and was looking into ways to increase my traffic and create content that people are interested in. Thankyou for the post it was really insightful =^.^=

    March 2, 2018 at 8:19 am Reply
  • MJ

    I’m going to need more help with that SEO and filling out the “search description”. Girl please fill me in on that! This is a great post.

    March 2, 2018 at 1:08 pm Reply
  • Zoë

    Love this, super helpful! I am happy with my blog, and viewership (is that the right word?!) but reading about your best tips is really interesting, and makes me wonder if there is something else I can do too! xx

    Zoë | https://zoe-ware.blogspot.ca

    March 2, 2018 at 8:28 pm Reply
  • Emily

    Great tips Mandy! I’m working on getting more consistent with my posting and am up to posting twice a week 🙂 I think it’s already starting to make a difference!

    March 3, 2018 at 12:17 am Reply
  • Ruth

    Love this

    March 3, 2018 at 12:18 am Reply
  • Julia Zhuravlova

    very interesting post, dear!
    https://twinklelittlstar.wordpress.com

    March 3, 2018 at 3:34 am Reply
  • Katie

    When I first started my blog (over two years now! Eeek!), the first few months basically no one read my blog and I really struggled with finding the effort and drive to keep going. What really took my blog off was joining Bloglovin’ – that website is amazing for driving traffic and I get over half my views from it!

    These tips would have been amazing back then though!

    Katie | katieemmabeauty.com

    March 3, 2018 at 8:14 am Reply
  • Izzy K

    I really really need to work on these things haha! Especially making my blog more engaging. Thanks for sharing lovely xxx

    http://izzyk1998.blogspot.co.uk
    http://izzykreviews.blogspot.co.uk

    March 3, 2018 at 3:19 pm Reply
  • Helene

    Hey thank you Mandy for this one! I just launched a new blog , after being out of the game for more than a year…and I must admit that I’m struggling a bit. This post was very helpful!

    March 3, 2018 at 7:37 pm Reply
  • Sarah | Sarah Ever After

    This is exactly how I’ve been feeling! My blog is still new and small. I know I need to be patient, but it can be discouraging to see so little traffic and no comments. So I was really excited to see this post today! Thank you for sharing so many practical tips and the reminder that every blogger has felt this way at some point!! It encourages me not to give up and gives me some specific areas to work on. 🙂

    March 3, 2018 at 8:12 pm Reply
  • genevieve

    Lots of great ideas in this post Mandy. I really agree with the comment regarding the blog’s design. A few blogs I have looked at in the past had a black background with white writing and I just found it too difficult to read.
    Making the font size 14 -16 helps too.
    Keep up the good work.

    March 3, 2018 at 10:02 pm Reply
  • ATP

    SEO is really important and beneficial once you can get your head around it! Great tips 😀

    ATPGoneSerious.blogspot.com

    March 4, 2018 at 3:33 am Reply
  • RemainReverie

    Your post is really helpful! Even though my blog isn’t new, it still a little one and it’s not encouraging seeing a post with no comments or readers. Thank you for sharing those amazing tips!

    March 4, 2018 at 3:36 am Reply
  • Terri

    This is actually the first time I’ve commented on another blog as a way to get myself out there, so THANK YOU for giving me the push I needed!

    Slightly off topic (but still along the lines of blog design) – how did you come up with your logo? I’ve been brainstorming but I just can’t come up with anything more elaborate than what I have that correctly expresses the vibe of my site.

    https://www.euhemerist.com/

    March 4, 2018 at 11:36 am Reply
  • Lashawn

    This is a great post to get that loving “kick in the butt” we need as bloggers sometimes. Consistency in all of these things is super key! Thanks for the reminder, Mandy!

    March 4, 2018 at 11:38 am Reply
  • Brittany

    I’ve felt this way a couple of times. These are excellent tips and I know I struggle with a few of these. Blogging is hard work!

    Brittany | thechicette.com

    March 4, 2018 at 5:59 pm Reply
  • Corrie

    Great tips as always Mandy 🙂

    March 5, 2018 at 5:00 am Reply
  • Natalie Redman

    Great post! Taking this tips on board to increase my engagement.

    March 5, 2018 at 9:02 am Reply
  • Tubbs

    One of the other reasons, that you touch on but maybe not explicitly, is that you haven’t been blogging for very long. There are very few over night sensations in blogging and it usually takes time to build a following even if you’re doing all the things. It’s easy to forget how long some bloggers have been going when you look at their stats compared to your own.

    Have a lovely week 🙂

    March 5, 2018 at 9:32 am Reply
  • Maddison Jayne

    This was so useful and so good to read Mandy!

    Luv ya, x

    Maddison Jayne | maddisonjayne.blog/

    March 6, 2018 at 5:59 am Reply
  • Fortune Dushey

    Love this post! Definitely need to work o my SEO.

    Thanks!

    March 6, 2018 at 6:51 am Reply
  • Kristie

    Awesome tips! I often wonder if I do too much selling in my posts. I’m going to try scaling back on that a bit to see if there will be a difference.

    https://fashionnotfear.com
    https://bluelabelsboutique.com

    March 6, 2018 at 9:02 am Reply
  • Jess

    Some great tips, This is a question I feel like every blogger at some stage has either thought or said to themselves.

    Jess
    http://www.liljess.co.uk

    March 6, 2018 at 11:30 am Reply
  • Roberta

    Excellent advices Mandy! I believe that constantly publishing interesting contents, following a logical thread, is really very important! Also making your blog known through kind comments, without being superficial and hasty, is essential: I hate people who write me “great post, thank you” or “new review by me”, it makes no sense to believe that I appreciate their comment ; in addition all the effort put into creating that post is diminished. Do not you think?

    March 7, 2018 at 3:06 am Reply
  • Leticiq

    These are some really good tips! I’ve just created an Instagram for my blog and am going to create a Twitter shortly.

    March 8, 2018 at 9:35 am Reply
  • Daria EDU

    Thank you so much for sharing!
    There are just so many bloggers out there and your content has to be truly interesting for people to actually be checking it out regularly.
    -Daria
    https://dariaed.com/skincare/
    https://www.bloglovin.com/blogs/daria-edu-19010657

    March 13, 2018 at 4:11 am Reply
  • Prettiful Blog

    This is such a helpful post! I definitely need to share my content more often!

    I would love to know what you think of my layout, if you get a chance.

    http://www.prettifulblog.com

    March 14, 2018 at 6:43 am Reply
  • Alicia

    Hi Mandy,
    I am new to the blogging scene and really enjoy reading all of your content! I find this post useful because I am at the stage where I have just started blogging and am attempting to connecting with other people! Feel free to drop me a line, leave me a comment or connect with me on social media! 🙂 I am looking forward to hearing from you! Keep up the lovely work!

    April 3, 2018 at 1:33 pm Reply
  • Tanvi

    Thanks for such a great insight! This was helpful 🙂
    I definitely need to share my content more often!

    April 4, 2018 at 4:25 pm Reply
  • Kimberly

    This is such a great post! Thanks for sharing your tips, I’m currently working on improving my blog photos. Do you have any camera recommendations?

    April 28, 2018 at 4:34 pm Reply
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